water purification industry to build brand, must pay attention to after-sale terminals with which any two elements is a water purifier water purifier manufacturers and dealers can not be ignored and must be placed first in building brand image! Quality of life rising, the concept of "home water" is gaining in popularity, many of the rapidly growing water purifier brand, water purifier market is seen as a fresh piece of cake, is concerned more and more people, so each high-grade Merchants water purifier began to pull the banner, recruiting.
can be expected, water purifier market is really huge and profitable, but the face of the status quo purifier industry confusion Today, consumers feel more and more helpless. Status of the water purification industry. Water purification industry had just begun shortly, and did not form a complete industry standards, then I will look at the water purifier brands How to Make it?
The importance of the brand, water purifier industry is no exception , in general, do a water purifier brand first by the Ministry of health certification, access to health document, there are cards in hand, it is more show for publicity when there is more face; second is the CCTV advertising, to water purifiers a specific brand image, which is a symbol of strength, can effectively increase awareness and let people know our brand is in the water purification industry authority, big brands! CCTV because a classic lines, influenced a generation after generation, that is "believe in the power of the brand." Of course, it just skims the surface like here describes the formation of a water purifier brand, but when the product brand image to consumers, two factors played a decisive role, and that is terminal and after-sales service. The importance of
The so-called terminal, is to sell things in place. With water purifier brand image, but these images can form some impression at the time did not see consumer products, and the terminal is a consumer product face to face with the water purifier place, how to make consumers feel water purification products indeed consistent with the brand image is the most important, if consumers come with hope, but not as mind seeing impression (ie brand) as well, that the water purifier brand image in the minds of consumers and will be greatly reduced! sell things, but only used to know the product is good, which involves the service!
Haier can rely on the excellent and comprehensive World-famous after-sales serviceSector, which also has its reasons, so as Haier entered the water purification industry, will be more beneficial to the entire industry improve the service system! Sale process is a consumer product testing, quality, however hard it was in this too. Good quality, consumers satisfaction, happy but also give you water purifier brand doing word of mouth the words; however, once the quality of the product or installation problems arise, often engraved with the brand in the consumer quality, but off the impression that psychologically, If the service done, consumers smile, that this water purifier brand responsible have to play, if service can do well, rude or ignore dealer attitude, avoid responsibility, not only a bad influence, water purifier brand image will dust
Jin Wote person in charge of planning the water purifier water purifier sale is actually good:! timely response, we have to play responsibly, to help consumers solve the problem. In fact, some water purifier brand does not pay attention to after-sales, consumer rights protection problems encountered, only to evade or ignore this irresponsible behavior, but also that the water purifier brand has not formed a complete system of rules , not known as a brand worthy of consumer trust.
water purifier branding design aspects, these are broad terms to explain, where there are many details, so the brand is the need to accumulate and cultural heritage, it is because of the water purifier to Jin Wote Midea and Haier's after-sales terminal as an example and make learning progress.